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Record high tourism helps U.P. economy recover in pandemic aftermath

Upper Peninsula businesses are continuing to rebound in the aftermath of the COVID-19 pandemic. InvestUP CEO Marty Fittante says tourism has skyrocketed in the U.P. since the pandemic lockdowns were lifted, with a high number of visitors spending money in the region, helping the economy recover faster than other areas. Additionally, LSCP Business Development Director Mary Myers notes that start-up businesses are being created across the region at a high rate—another factor helping build the post-pandemic economy. “We usually see between 10% to 15% of start-ups and that number has actually doubled,” Myers said. “We saw 31% last year.”

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As a part of our commitment to the Upper Peninsula, we collaborate with partners to share some of the most compelling stories about business and job growth across the region. Our goal through these stories is to get at the heart of what makes the U.P. unique — and to ensure these stories travel beyond our peninsula and broadly illustrate why the UP is the place to live and work.

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