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Marketing Department Inc. helps companies grow business

Marketing Department, Inc. (MDI) is the region’s largest, most experienced, and recognized full-service agency located in downtown Houghton, MI. While the 15-year-old agency has clients across the state, their heart and passion lie within U.P. companies. Recent accomplishments include:

• Fueling growth for Calumet Electronics from 75 to over 300 employees and positioning the company as a leader in the American electronics industry
• Energizing the Dickinson County Healthcare System brand and managing public relations. The agency helped DCH recover from decreasing patient volumes in just over two years. Today, the hospital is adding service lines, investing in patient environments, and energizing its culture while increasing patient volumes again
• While Superior National Bank is a growth story in progress, the agency recently helped integrate the brand with the acquisition of a downstate bank. Today, they are increasing their market share in both markets served.
• Repositioning and reenergizing Upper Peninsula Michigan Works! from being perceived as “the unemployment office” to a place where people find success. Additionally, MDI launched an aggressive 3-month digital jobs campaign in the middle of COVID-19 to encourage the workforce to return to work. The campaign attracted over 55,000 new visitors to the website.

Karyn Olsson, CEO of Marketing Department, Inc. is on the InvestUP Board of Directors.

As a part of our commitment to the Upper Peninsula, we collaborate with partners to share some of the most compelling stories about business and job growth across the region. Our goal through these stories is to get at the heart of what makes the U.P. unique — and to ensure these stories travel beyond our peninsula and broadly illustrate why the UP is the place to live and work.

If you have an idea for an article, please contact a staff or board member at InvestUP.

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